“Decoding The Art Market”, Art Basel x UBS, five-part series, 2025.

Creative Direction, Production, Editorial

ep. 01 “What is The Art Market”, released Oct 13th

Production Company: Soft Launch

Executive Producer: Jordan Leech

Creative Director: Akiel Gallina & Elena Feijoo

Art Basel, Senior Editor: Alicia Reuter

Director: Johnny Nghiem

Producer/Director Johnny Nghiem

Director of Photography An Nguyen

Post-Producer Philipp Weinrich

Lead Editor Julia Love

Assistant Editors Sara Herrlander, Johnny Nghiem

Motion Designer Aljoscha Höhborn

Colorist An Nguyen

Sound Recordist/Mix Roi Rico

Title Design Mitchell Gillies

Subtitles Subtext Berlin

Art Basel

Head of Editorial Dr Jeni Fulton

Senior Editor Alicia Reuter

Senior Creative Strategist Caitlin Britton

UBS

Project Manager Brand Activation, Sponsorship & Events International Culture Sarah Edelmann-Norton

Special thanks to Hayley Jones, Founder, Rose Social