“Decoding The Art Market”, Art Basel x UBS, five-part series, 2025.
Creative Direction, Production, Editorial
ep. 01 “What is The Art Market”, released Oct 13th
Production Company: Soft Launch
Executive Producer: Jordan Leech
Creative Director: Akiel Gallina & Elena Feijoo
Art Basel, Senior Editor: Alicia Reuter
Director: Johnny Nghiem
Producer/Director Johnny Nghiem
Director of Photography An Nguyen
Post-Producer Philipp Weinrich
Lead Editor Julia Love
Assistant Editors Sara Herrlander, Johnny Nghiem
Motion Designer Aljoscha Höhborn
Colorist An Nguyen
Sound Recordist/Mix Roi Rico
Title Design Mitchell Gillies
Subtitles Subtext Berlin
Art Basel
Head of Editorial Dr Jeni Fulton
Senior Editor Alicia Reuter
Senior Creative Strategist Caitlin Britton
UBS
Project Manager Brand Activation, Sponsorship & Events International Culture Sarah Edelmann-Norton
Special thanks to Hayley Jones, Founder, Rose Social